The professional cleaning industry is undergoing significant change, driven by evolving demands, an increased commitment to sustainability, and innovation.  Over the coming year cleaning businesses will face new challenges and opportunities that will shape the future of the industry.  To help you stay head of the curve, we have explored the top five trends that we believe will shape the industry and define the cleaning landscape over the next 12 months. 

1. Sustainability, Environmental Consciousness, and ESG

Sustainability and environmental consciousness are now central to the professional cleaning industry.  Businesses are embracing eco-friendly solutions, trying to reduce carbon footprints and adopting Environmental, Social and Governance criteria to help keep their competitive edge.  ServiceMaster by Deeland have led the way in this regard, and adopted biodegradable cleaning products, energy efficient equipment and increased use of water-only products like UPVC microfibre cloths.  We have also undertaken significant charitable work and sponsorships within the local community as part of our ESG commitment. 

2. Cost Efficiency

Cost efficiency remains a critical focus in the industry, where businesses must balance rising demand with limited budgets.  Labour costs, the largest expense for cleaning companies, continue to present challenges despite technological advancements.  To maintain profit whilst delivering high quality services, companies are turning to cost saving strategies such as use of multi-functional cleaning machines, use of concentrated cleaning products and more energy efficient systems.

3. Smart Technology and Digital Transformation

Smart technology and digital transformation are revolutionising the industry, enabling businesses to optimise operations, reduce downtime and increase efficiency.  Robotics is a part of this transformation, and we are looking at how things like Cobiotic cleaners can work in harmony with cleaning technicians to improve efficiency.  Digital applications have already transformed the way we work at ServiceMaster by Deeland, with things like the CIRUS app allowing technicians to upload photos of a cleaned property for inspection minutes after it is completed. 

4. Health, Well-Being and Training of Staff

The health, wellbeing and training of staff is critical to maintaining high service standards and a productive workforce.  Companies investing in wellness initiatives and supportive worker environments will be much better placed for future demands and able to recruit and retain.  Similarly, enhancing skills via regular training will also help to maintain high standards and allow adaptation to new technologies.  At ServiceMaster by Deeland training and certification programmes are always a high priority and a key part of our company culture to ensure that all of our staff feel valued and properly equipped to do their jobs well.  This was a major factor in our winning Thames Valley Business Awards’ Employer of The Year Award in March 2025.    

5. Customisation, Personalisation and Flexibility

As cleaning needs diversify, customisation and flexibility are essential for meeting specific industry demands.  ServiceMaster by Deeland always offer customisable cleaning plans to meet a client’s specific needs.  Hybrid cleaning systems are also likely to become more important, with a blend of automated and technician cleaning increasingly apparent. 

Staying ahead of these trends will be crucial for cleaning businesses looking to thrive in an increasingly competitive market.  By embracing these changes companies can improve operational efficiency, enhance the customer experience, and contribute to a cleaner and healthier world.